The rules of Stolen Girlfriends Club: A youthful rebellious spirit, a healthy sense of humour, and the ability to entertain and empower.
In 2005, a long-standing friendship between two New Zealand creatives with surfing backgrounds became something that everyone could share, when Marc Moore & Dan Gosling launched a label for men and woman called Stolen Girlfriends Club.
With untrained hands and sharp minds, their take on pop culture laced with a rock n roll philosophy was believable and instantly loved. The trio have become rouge masters of fiercely individual styles - forever unpredictable yet consistently, unmistakably Stolen Girlfriends Club. Street staples run life through every collection but the brand has developed a clear understanding of trend that stands strong in the contemporary fashion market.
Many years on this is a brand unafraid of change that produces contemporary, wearable shapes against the backdrop of evolving themes.
Their burgeoning delinquency has never faded, yet the brand has grown up as they've moved forward and the future holds no limits.
Young blood and old bones, the makings of a modern revolution who have created their own culture. This is new thinking.